Social Media Marketing

 

Social media is basically the online content developed by a variety of people who are open for access over the internet. In other words, social media is the shift of people`s attention on the online platforms where people share, discover and read information and gain knowledge.

 

 Marketing through social media is the latest and popular trend in the market. Traditional marketing tools such as TV, newspapers, magazines have been very expensive and cover a limited targeted market. The traditional marketing strategies were based on focusing on specific markets individually. Even now it is difficult for businesses to target and market their products and services to the big geographical position through one single campaign such as covering the entire Asia through one newspaper advertisement; because not every country in Asia watches the same TV channels

 

                             1. Facebook Marketing

• Facebook is the biggest social network of the current era with 1.1 billion registered users and estimated 750 million unique monthly visitors .

• Facebook can be utilized by the companies to build strong base for getting in touch with the potential customers. the business need to develop their brand profile through creating a stellar Facebook page which is worth the attention on the platform and then share information with the people that are interesting, and newsworthy to the consumers.   

•  The company needs to help consumer meet their social needs and let them fulfill their other needs. Do not intrude or be pushy like salesman, be societal oriented marketers and act as facilitator for community of practitioner -presume. 

• Those with account on Facebook can conveniently join the company profile and exchange information and updates provided but it is important that you first invite your close friends or missionary customers, they can create budge.                                                                  

   

                              2. LinkedIn Marketing

• LinkedIn is social networking platform mainly focused on the professional and business networking segments. It has 225 million registered users and on the average 110 million unique monthly visitors.

• This platform strategy also starts with creating a LinkedIn company page. The accounts on LinkedIn can help in expanding business or professional or employment related connections thus ultimately a platform to gain access to customers and professionals

•  Employers can list jobs and search for potential candidates. Job seekers can review the profile of hiring managers and discover which of their existing contacts can introduce them

•  Users can post their own photos and view photos of others to aid in identification.Users can follow different companies and can receive notifications about the new joining and offers available