Social media is basically the online content de veloped by a variety of people who are open for access over the internet. In other words, social media is the shift of people`s attention on the online platforms where people share, discover and read information and gain knowledge. Marketing through social media is the latest and popular trend in the market. Traditional marketing tools such as TV, newspapers, magazines have been very expensive and cover a limited targeted market. The traditional marketing strategies were based on focusing on specific markets individually. Even now it is difficult for businesses to target and market their products and services to the big geographical position through one single campaign such as covering the entire Asia through one newspaper advertisement; because not every country in Asia watches the same TV channels ...
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